| There's a lot to like about this disc, from a technical standpoint. The red screened monotone makes good use of the silver surface, the designer had the good sense to select a sans serif typeface for the reversed type and to use a solid color for the background of the disc. Two points, nonetheless:
1) From a marketing standpoint, it's advisable to put the name of the artist and the name of the album on the disc itself. If this were to be sent to a radio station, and the disc were to be separated from the case, there's no way to tell who it belongs to.
2) The proof for this disc did not look like the final print (this is only a problem if it was unanticipated). The silver background is impossible to simulate, so the appearance of the flowers on the proof must have differed from the final printed result. The effect of the clear inner hub could not be demonstrated either - when the disc is sitting on the black tray, there is significant color variation at the hub for the red screens, which appear to be printed on dark grey instead of silver (this could have been avoided by strategically placing the roses so that the inner hub is avoided altogether). Was the designer aware that this color variation was going to happen? Was the client? |
